




The Client:
Giuliano Mazzuoli (luxury watch brand). In conjunction with the Red Cross
The Venue:
Bibendum.
The Look:
Racing car driver turned watch designer, Giuliano Mazzuoli, wanted to launch his new range in a venue befitting his passion for cars – Bibendum was the perfect choice with its racing references and chic, urban look.
The Entertainment:
Formula One racing car simulator with prizes for the fastest lap. Well known artists painted live pieces to auction which was hosted by Konnie Huk.
The Detail:
To attract attention at the entrance an Alfa Romeo was parked on the red carpet outside, framed by giant flambeaus for extra glamour.
The Atmosphere:
200 guests made up of press, celebrities and friends of Mazzuoli, drank champagne and raised money for the Red Cross in a laid back, informal and fun atmosphere.